Zynga Gets Charitable

Simon Collins:

Gamification of charity seems like a fairly noble cause it will be interesting to see how this initiative fairs given the backers likely well.

Originally posted on VentureBeat:

Zynga is loaning out game designers to help the authors of Pulitzer Prize winning book Half the Sky create a social game to help women.

Zynga announced today that it’s lending out its game developers to help create a social charity game on Facebook.

Production has already begun on a “social action” game based on Half the Sky, a best-selling book by Pulitzer Prize winners Nicholas Kristof (a New York Times columnist) and Sheryl WuDunn about “turning oppression into opportunity for women worldwide.” The Facebook game debuts November 13, thanks to significant staff time donated by Zynga.

“Zynga’s role in bringing this game to life is particularly special to us,” said Half the Sky authors Kristof and WuDunn.  “Using a game to potentially reach great numbers of people helps send a message not only that there are challenges women face around the world but also that they bring great spirit and joy to their communities when they can live safe, normal lives.”

The game is part of a multimillion dollar “transmedia” effort that includes a four-hour…

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